NAMI NC Strategic Plan 2006-2011

DEVELOPMENT COMMITTEE

GOAL ONE: Enhance NAMI NC's visibility.

GOAL TWO: Renew and expand existing programs and build new ones.

GOAL THREE: Partnering with Affiliates, facilitate direct-to-Affiliate support and development.

GOAL FOUR: Strengthen NAMI NC's advocacy involvement in State Reform (Systems Transformation).

GOAL FIVE: Secure the fiscal capacity to support all the goals of the strategic plan.

Development Committee, Five-Year Plan, 2006-2011

Development/implement marketing plan to increase public awareness, including involvement of stakeholder groups.

Maintain and expand membership.

Update the Development Plan and Case Statement.

Explore and develop a communications plan to include Clippings, updated website, list serves, Heard in the Halls, etc.

Develop and distribute a media toolkit.

Diversify revenue streams and funding sources.

Include Affiliate development workshops and networking/sharing opportunities at Regional Meetings.

Examine and make a recommendation for directly billable services.

Update and distribute Affiliate Toolkit.

Stop the decline in dollars donated to NAMI NC

Offer other direct-to-Affiliate technical assistance and networking opportunities outside of Regional Meetings.

Start increasing the dollars donated to NAMI NC

Increase revenues from grants; identify project first, then find an appropriate grant to fit the need

Creatively help donors find ways to donate to NAMI NC

Solicit donations for special purposes/projects

Send thank you letters with receipts immediately after donations, then follow-up 6 months later with letter

Increase operating budget of NAMI NC 3 times over 5 years

Increase endowment fund 3 times over 5 years

Development Committee, One-Year Objectives, 2006-07

Re-establish the NAMI NC Board of Advisors

Develop a Comprehensive Development Plan for NAMI NC (increase fiscal resources, diversify funding efforts to include individual/corporate giving, foundation and other grants, planned giving, and special events

Offer membership cards

NAMIWalks

Identify the top 25 donors from 1999 to present; find out why they aren't giving currently, build relationships with them

Publicize names of givers so people can personally thank them more than once, follow-up letters, phone calls, etc.

Develop a plan (including time-frame) for a solicitation letter asking for donations, offering discounts on conference attendance, etc, as incentive

Generate a list of potential donors from the Board, then develop plan of contact (start first year)

Increase unrestricted Annual Fund to allow NAMI NC to add 1-1.5 staff members for organizational capacity

Allow time at Board meetings to brainstorm.

Make decision whether NAMI NC is going to be a beggar or a seller

Development Committee, One-Year Work Plan, 2006-07

Re-establish the NAMI NC Board of Advisors

Hold NAMIWalks in the Spring at Triad Park if site is available; hire experienced walkathon staff person ($15K) to make the Walk happen

Begin offering membership cards to NAMI NC members, starting with membership renewal process in Fall, 2006

Develop a comprehensive plan for the building of fiscal resources, including the diversification of funding efforts to include individual and corporate donations, foundation and other grants, planned giving, and special event fundraising

Identify the top 25 donors from 1999 to present; find out why they aren't giving currently, build relationships with them

Publicize names of givers so people can personally thank them more than once, follow-up letters, phone calls, etc.

Generate a list of potential donors from the Board, then develop plan of contact (start first year)

Consider offering Annual Conference discounts to members as part of a strategy to increase total revenues from conference registrations

Mail four Annual Fund solicitation letters on a schedule similar to 4-letter years in the past

Allow time at each Board meeting to brainstorm fundraising opportunities.

Make decision whether NAMI NC is going to be a beggar or a seller